If you're looking for photos for your marketing communications material but don’t need specific photos of your business, people or products, stock photos may be a viable alternative. Best of all, stock photos can cost only a few dollars or even be free. (more...) ...

Targeting your marketing communications and finding out as much as you can about your ideal client is an important part of your marketing communications planning. This article by Bonnie Jo Davis looks at the types of details you could be finding out about your ideal client. (more...) ...

En Pointe the Marketing Communications Specialists has launched its new website (www.enpointeconsulting.com.au). The new site features an improved design and look, new features, improved userability and loads of information, news and tips on marketing communications for businesses. Some of the features are due to the fact the new ...

When small business owners and managers start thinking about how they need to communicate with customers, often the most important part of the process is the one that’s given little thought – planning. (more...) ...