SEO website analysis

Is your business website achieving the search engine rankings you want? Do you need to improve your seo? Do you need help with search engine optimisation or seo website analysis?

En Pointe can help you improve your seo with our 5 stage seo website analysis. The analysis includes a thorough examination of all your website’s key seo factors, including:

• A review of your keywords and keyword phrases
• Recommendations on keywords you could be focussing on to drive more traffic to your site
• A review of the key areas of SEO that visitors to your site don’t generally see, including:
  • Title tags
  • Description meta tags
  • Alt tags
  • Sitemap
• A review of the key areas of SEO that visitors do see, including:
  • Headings
  • Content
  • Links to internal pages
  • Links to external pages
• A review of the links from other websites to yours

Most importantly, we’ll provide a full report – in common language you will understand – on the steps you can take to improve your seo. If you need, we can also help you make the changes that will improve your seo and help drive more traffic to your business website.

SEO website analysis prices

The cost of En Pointe’s seo website analysis will be $250 for most business websites. Larger business websites may cost more – contact En Pointe – The Marketing Communications Specialists for a quote today.

FAQ SEO

FAQ SEO 1: Keywords

One of the things to remember with search engine optimisation (seo) is the reason why search engines exist in the first place – that is, to provide suitable results for people who are searching for particular subjects. The search engine’s job is to provide the best results possible from the keywords that people type in.

That’s why you will hear about the importance of keywords – or more correctly keyword phrases – over and over. Keywords are the building blocks of a good seo plan. Get the keywords wrong and it doesn’t matter how good your search engine optimisation is, your effort will fail. Get them right and you could be on the road to success.

The key is to determine keywords and keyword phrases that:

• Aren’t so competitive that you won’t get high rankings unless you are willing to put in lots of time and effort (and possibly costs)
• Aren’t so specific that people rarely search for the terms
• Are directly related to your business. That is, if people type in the keywords, see your website in the search results and click through to your website, they will generally want to stay because they’re interested in your site and its contents. There’s no point in getting traffic for a particular keyword phrase that is not directly related to your business because people will leave your site in a matter of seconds.

FAQ SEO 2: Title tag

The title tag is the text people will see in the browser tab (for example, ‘Marketing communications for small business – Melbourne’ on En Pointe’s home page). This title is perhaps the most important on-site seo factor and it must be used correctly if you want to improve your seo. In particular, it must include your most important keyword phrases.

FAQ SEO 3: Description meta tag

The description meta tag is another important seo factor, although its importance depends on the search engine. In some search engines, this tag is used to describe the pages that are listed in search results. Again, the description meta tag must include your most important keywords.

FAQ SEO 4: Keyword meta tag

This meta tag has virtually no importance as an seo factor, however, it’s a good idea to list your keywords so you can refer to them later.

FAQ SEO 5: Alt tags

Images do nothing to improve your seo but if you use an alt tag with each image it can help your search engine rankings.

FAQ SEO 6: Permalinks

Permalinks are the addresses you see at the top of your browser (e.g. http://www.enpointeconsulting.com.au/seo-website-analysis). Ideally, these should include keywords.

FAQ SEO 7: Sitemap

The inclusion of a sitemap will help search engines find all your pages, not just your home page and your top level pages. Many website owners will need help to add a sitemap to their website, but it is worth the effort.

FAQ SEO 8: Content

Content is absolutely vital to improve your seo. In particular, your headings, paragraph text, bullet points and links should all include keywords where possible.

FAQ SEO 9: External links

Getting links from other websites is perhaps the most important aspect of any SEO campaign. In fact, if you have no other links pointing to your website from other websites, your site may never be found in search engine results.