Search engine optimisation

It’s one thing to have a great website with engaging content, but what if no one is visiting?

If your website isn’t gaining enough visitors it could be that it needs to be optimised for search engines (called search engine optimisation or SEO).  Good SEO will help your website achieve higher rankings in Google, Yahoo and Bing but if you’re like most business owners you have little idea how to go about it. Or worse still, you’re confused by the claims and costs of some companies selling SEO services.

En Pointe can help you improve an existing or new website’s SEO with our 5 stage SEO website analysis. The analysis includes a thorough examination of all your website’s key SEO factors, including:

• A review of your keywords and keyword phrases (i.e. the words that people type into Google to search for businesses)
• Recommendations on keywords you could be focussing on to drive more traffic to your site
• A review of the key areas of SEO that visitors to your site don’t generally see, including:
  • Title tags
  • Description meta tags
  • Alt tags
  • Sitemap
• A review of the key areas of SEO that visitors do see, including:
  • Headings
  • Content
  • Links to internal pages
  • Links to external pages
• A review of the links from other websites to yours

The end result will be a detailed report listing where your website’s SEO is falling short  and, most importantly, the steps you need to take to improve your SEO and help drive more traffic to your business website.