Marketing Communications News
In the web development world it’s the equivalent of Ali vs Frazier or Holden vs Ford: Which is better for businesses – brochure-style websites or content management systems?
When small business owners and managers start thinking about how they need to communicate with customers, often the most important part of the process is the one that’s given little thought – planning.
One of the most important search engine optimisation undertakings website owners can do is getting other website owners to link to their website (called external links). This article by H.E. Muller looks at the importance of external links and how you can get them… For free!
The building of high quality links to your website is the most important part of search engine optimization. Search engines allocate importance to websites based on the amount of high quality links they have from other sites on the Web. High quality links are links from trusted and established websites with a high PageRank. (more…)
Search engine optimisation or SEO is a hot topic and for good reason. For many, SEO (the art of optimising a website for search engines) can be the difference making a profit or a loss. This article by Karon Thackston explores the things to look out for when developing copy for your website.
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts. There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.
The may be small but, as this article by Dario Paolini explains, the humble business card is still a valuable marketing communications tool.
Business cards are one of the most well-known and valuable marketing strategies that you can use. Not only are they portable, but they are affordable and resourceful. A variety of different people use business cards, such as small or large businesses, entrepreneurs, or even for personal use.
Promotion is important for all businesses and one of the tools many smart business owners and managers are now using is article marketing. This style of marketing involves writing articles that are relevant to your business and then submitting these articles to free content websites. Why go to the trouble? There are many reasons why you might consider using article marketing to promote your business: (more…)
Many small businesses believe public relations is the domain of large businesses that have significant budgets and resources at their disposal. While it is true that many large businesses do invest heavily in public relations, there’s no reason why small business can’t get involved too, without breaking the bank.
We all want more traffic to our business website and, as this article by Inga Salechova describes, article marketing can be one of the marketing communications methods you can use to achieve this aim.
Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new website. That was a fact I already knew, just like many other Internet Marketers. However, that article was the inspiration I needed to make some changes with my daily business habits.
While you might not know what SEO means it’s likely you see the results of it every day when using search engines such as Google and Yahoo.
SEO, or search engine optimisation, is simply the process of optimising a website or webpage to rank higher in search engines. There is a lot written and said about SEO – some of it accurate and some of it not – and while you might be able to leave most of the details to a web designer if you have a business website it’s a good idea to have a basic understanding of what’s important in SEO. (more…)
Gaining your customers’ trust is important for every business – from a shoe shiner at the local train station to a multi-national finance brokerage. This article by Viva PR looks at how some of the major brands go about gaining trust.
Trust has never been as important to consumers as it is now. The results of the Reader’s Digest Trusted Brands 2009 survey reveal a number of successful brands have topped the polls once again. Thomson Holidays, Lloyds TSB, Nurofen, Hotpoint, Persil and Colgate are celebrating after being crowned the most trusted brands in their category every year since the survey began in 2001.
