Marketing Communications News
Targeting your marketing communications and finding out as much as you can about your ideal client is an important part of your marketing communications planning. This article by Bonnie Jo Davis looks at the types of details you could be finding out about your ideal client.
External links, reciprocal linking, search engine optimisation… It’s enough to spin the heads of those not up to date with web development language. However, if you have a business website and you want to achieve listings on the first few pages (and hopefully the top 10) of Google, you’d better start to pay attention! (more…)
Should you print your own marketing materials? It’s an interesting question and in some cases En Pointe does recommend that you can print your own materials. This is particularly the case for letterheads if you don’t use them regularly. However, as this article by Erin Ferree explains, it’s worth thinking about the question thoroughly before going ahead. (more…)
If you’re a business owner and you’re looking to develop a website or rejuvenate your old one, there are a lot of things to consider, not the least of which is whether you want a brochure-style website or one powered by a content management system (CMS).
As I explained in an earlier article (see Brochure-style websites vs content management systems), this decision needs to be based on many factors but in general if you want to update your own content a CMS is the way to go. Once you decide that a CMS website is your best option you then need to think about which CMS to use. There are literally thousands available, so you can place your trust in a web developer and go on his or her recommendation or you could use what I believe is the best CMS for most businesses – WordPress. (more…)
Email marketing is quickly becoming one of the most popular marketing communications methods for businesses. Why? Because it’s not only cheaper than many other forms of marketing, in some cases it’s more effective. (more…)
If you own or run a business you’ll love free publicity through marketing communications, but many businesses do miss out on free publicity every day simply because they give little or no thought to their email signature.
In the web development world it’s the equivalent of Ali vs Frazier or Holden vs Ford: Which is better for businesses – brochure-style websites or content management systems?
When small business owners and managers start thinking about how they need to communicate with customers, often the most important part of the process is the one that’s given little thought – planning.
One of the most important search engine optimisation undertakings website owners can do is getting other website owners to link to their website (called external links). This article by H.E. Muller looks at the importance of external links and how you can get them… For free!
The building of high quality links to your website is the most important part of search engine optimization. Search engines allocate importance to websites based on the amount of high quality links they have from other sites on the Web. High quality links are links from trusted and established websites with a high PageRank. (more…)
Search engine optimisation or SEO is a hot topic and for good reason. For many, SEO (the art of optimising a website for search engines) can be the difference making a profit or a loss. This article by Karon Thackston explores the things to look out for when developing copy for your website.
Following in the footsteps of Rand Fishkin and Guy Kawasaki, I decided to come up with my own list of don’ts. There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.
