Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out ...

I read with interest recently an article on the 10 most effective ways for small businesses to reach their target audience. One of the interesting points about the artice for me is that in these days of social media and other less traditional marketing tactics, the more traditional marketing and public relations techniques are still ...

Most of us get so caught up in our small business website that we forget success really comes down to three simple factors: traffic, conversions and sales. Let’s look at all three factors more closely and how they can help your business increase sales online. Traffic It still amazes me that many small businesses don’t have access ...

What matters most to your business?  It's perhaps arguable but I reckon if you answered 'customers' you're spot on. Let's face it, while the business owner, the business' people and the business' products and/or services are vital, without customers there is no business. So how much do you really know about your customers? How long ...

If you've ever made a communication or public relations gaff in your business, rest assured you're not alone. Take a look at some of the most famous - and infamous - gaffs of the past decade. (more...) ...