En Pointe is proud to announce its new website, a modified brand and a new focus. The updated website features a new look and new information about the business and our services. It also features the colours of our new brand - predominantly mid-blue and grey - and a slight but important change of service focus. (more...) ...

If you’re a business owner and you’re looking to develop a website or rejuvenate your old one, there are a lot of things to consider, not the least of which is whether you want a brochure-style website or one powered by a content management system (CMS). This decision needs to be based on many factors but in general if you want to ...

What matters most to your business?  It's perhaps arguable but I reckon if you answered 'customers' you're spot on. Let's face it, while the business owner, the business' people and the business' products and/or services are vital, without customers there is no business. So how much do you really know about your customers? How long ...

Recently I wrote a post on the business website trends of 2011 and one of the major trends I highlighted was online shopping. The popularity of online shopping may have been growing steadily over the past several years, but lately it has gone gangbusters. If you’re a business owner and sell products (or perhaps services) you really ...

I read with interest an article recently by Stephen Loates he called ‘The Biggest Web Design Trends of 2011’. As you’d expect, the article focussed on what the author thought were the popular trends in website design for this year. Going a step further, I thought it would be great to look at what I believe are the biggest business ...

Creating copywriting that sells for your business website, e-newsletter or brochure can't be all that hard. All you need is to combine a good knowledge of your target market and their needs, with the ways you can meet these needs and the benefits you provide customers. Throw in an interesting writing style, some content that grabs at ...

How do you measure the success or otherwise of your business website? One way is called website conversion rate and it’s something business website owners should know and keep an eye on regularly. (more...) ...

If you've ever made a communication or public relations gaff in your business, rest assured you're not alone. Take a look at some of the most famous - and infamous - gaffs of the past decade. (more...) ...

Surf the web and you’ll see a lot of different approaches to business website home pages, from the minimalistic variety right up to home page which has got everything but the kitchen sink. So, which approach is more likely to work for your small business website? (more...) ...

It's an argument that comes up from time to time - can you have a great website design and still achieve good rankings in search engines such as Google, etc? The answer is, of course, yes. You can have your cake and eat it too with some careful planning, a good website design and a sound search engine optimisation (SEO) strategy. This ...