09 February 2012
If you know a thing or two about website development you’ll know that now, perhaps more than ever, the content you place on your website is vital for getting good search engine rankings.
If you want to get good rankings on search engines, there are a few things you’ll need to focus on when developing your content, particularly ...
31 January 2012
CMS, SEO, HTML... Website development is full of confusing and often obscure acronyms and terms. It’s difficult enough for those who dabble in website development; imagine the confusion for those people who simply want a website to market their business’ services and products?
And that’s one of the reasons why using WordPress as ...
13 January 2012
You’re looking for an affordable website design for your small business. If you’re like most people, you may start by Googling some businesses and drawing up a short list of website designers to contact. But before you do, it’s a great idea to do a little homework to make sure you’ll end up with a website that won’t cost a ...
22 December 2011
Most of us get so caught up in our small business website that we forget success really comes down to three simple factors: traffic, conversions and sales. Let’s look at all three factors more closely and how they can help your business increase sales online.
Traffic
It still amazes me that many small businesses don’t have ...
16 December 2011
Email marketing is a great method of keeping in touch with your clients and, as part of a wider marketing strategy, it can help any business build its client base and profits. But there’s one simple mistake many small businesses make when it comes to email marketing and it’s a key reason email marketing fails.
The reason? Small ...
08 December 2011
One of the things I try to do in my business is help educate people about website development, as well as other aspects of marketing a business. There are a lot of false claims, inflated pricing and downright cons in the website development industry and while our industry certainly isn’t on its own in this regard, it’s a good idea to ...
05 December 2011
En Pointe is proud to announce its new website, a modified brand and a new focus.
The updated website features a new look and new information about the business and our services. It also features the colours of our new brand - predominantly mid-blue and grey - and a slight but important change of service focus.
(more...) ...
15 November 2011
If you’re a business owner and you’re looking to develop a website or rejuvenate your old one, there are a lot of things to consider, not the least of which is whether you want a brochure-style website or one powered by a content management system (CMS).
This decision needs to be based on many factors but in general if you want to ...
18 October 2011
What matters most to your business?
It's perhaps arguable but I reckon if you answered 'customers' you're spot on. Let's face it, while the business owner, the business' people and the business' products and/or services are vital, without customers there is no business.
So how much do you really know about your customers? How ...
18 September 2011
Recently I wrote a post on the business website trends of 2011 and one of the major trends I highlighted was online shopping. The popularity of online shopping may have been growing steadily over the past several years, but lately it has gone gangbusters.
If you’re a business owner and sell products (or perhaps services) you really ...
