Let's face it, times are tough for most of us in small business. While it might be tempting to reduce your marketing costs during times like these, now more than ever it's vital to stay in touch with your customers or risk losing them to a competitor. Particularly when you can now get 20% off email marketing costs (see below)! ...

Email marketing is a great method of keeping in touch with your clients and, as part of a wider marketing strategy, it can help any business build its client base and profits. But there’s one simple mistake many small businesses make when it comes to email marketing and it’s a key reason email marketing fails. The reason? Small ...