If you know a thing or two about website development you’ll know that now, perhaps more than ever, the content you place on your website is vital for getting good search engine rankings. If you want to get good rankings on search engines, there are a few things you’ll need to focus on when developing your content, particularly your ...

Creating copywriting that sells for your business website, e-newsletter or brochure can't be all that hard. All you need is to combine a good knowledge of your target market and their needs, with the ways you can meet these needs and the benefits you provide customers. Throw in an interesting writing style, some content that grabs at ...

With just 26 letters in the English alphabet, it sometimes seems impossible that language can meet all the selling challenges we set for it. The magic of persuasion lies in the art of choosing and arranging words. Subtle nuances of words can spell the difference between a reader losing interest or feeling an overwhelming desire to go on. (more...) ...

Are you confusing customers in your marketing communications? It’s a common mistake and one that is currently being parodied in an advert on Australian TV. It goes something like this: A car salesman walks up to a couple sitting in a new car and starts pointing out the car’s features. “It’s got HSC, ATC, ASC and ABS.” When ...