Most of us get so caught up in our small business website that we forget success really comes down to three simple factors: traffic, conversions and sales. Let’s look at all three factors more closely and how they can help your business increase sales online. Traffic It still amazes me that many small businesses don’t have access ...

Email marketing is a great method of keeping in touch with your clients and, as part of a wider marketing strategy, it can help any business build its client base and profits. But there’s one simple mistake many small businesses make when it comes to email marketing and it’s a key reason email marketing fails. The reason? Small ...

One of the things I try to do in my business is help educate people about website development, as well as other aspects of marketing a business. There are a lot of false claims, inflated pricing and downright cons in the website development industry and while our industry certainly isn’t on its own in this regard, it’s a good idea to ...

En Pointe is proud to announce its new website, a modified brand and a new focus. The updated website features a new look and new information about the business and our services. It also features the colours of our new brand - predominantly mid-blue and grey - and a slight but important change of service focus. (more...) ...