Running a successful email campaign takes time, practise and a little bit of luck and skill, but there are things you can do to make sure that your email advertisement has a good chance of success. Sending an email campaign is not like any other type of advertisement; you have to get so many things just right to really have any chance of ...

Is your business website achieving the search engine rankings you want? Do you need to improve your search engine optimization or SEO? Search engine optimization can be a daunting prospect for many people, however, like many processes it can be less intimidating if you break down the steps into smaller parts. Enter my 8 main steps to ...

When you’re looking for a web host for your new business website, or you want to change your current web hosts, there are thousands of companies who are ready to take your business… And your money! So how do you pick the best web hosts for your business? (more...) ...

If you're looking for photos for your marketing communications material but don’t need specific photos of your business, people or products, stock photos may be a viable alternative. Best of all, stock photos can cost only a few dollars or even be free. (more...) ...

You might not consider yourself a copywriter, but if you’re in business you’re probably writing content about your business every day. Whether it’s an email to a current or potential customer, an article for a newsletter or a post for your website, your writing skills can mean the difference between increasing and languishing ...

Targeting your marketing communications and finding out as much as you can about your ideal client is an important part of your marketing communications planning. This article by Bonnie Jo Davis looks at the types of details you could be finding out about your ideal client. (more...) ...

External links, reciprocal linking, search engine optimisation… It’s enough to spin the heads of those not up to date with web development language. However, if you have a business website and you want to achieve listings on the first few pages (and hopefully the top 10) of Google, you’d better start to pay attention! (more...) ...

Should you print your own marketing materials? It's an interesting question and in some cases En Pointe does recommend that you can print your own materials. This is particularly the case for letterheads if you don't use them regularly. However, as this article by Erin Ferree explains, it's worth thinking about the question thoroughly ...

In this month's e-newsletter the main focus is on two important aspects of many businesses' marketing communications plans - websites and email management. There's also a simple, no-cost tip you can implement straight away to your improve your communications with customers and potential customers. Happy reading! Paul Hurkmans (more...) ...

Email marketing is quickly becoming one of the most popular marketing communications methods for businesses. Why? Because it’s not only cheaper than many other forms of marketing, in some cases it’s more effective. (more...) ...