You’ve just started up a new business or are looking to revamp an existing one and no doubt there are a million things you need to do. But when it comes to marketing communications there’s one task you shouldn’t delay as part of your planning, and that’s the development of key messages. (more...) ...

There’s a lot written about search engine optimisation or SEO and if you keep up with current information you’ll know that the SEO landscape is constantly changing. However, basic SEO principles still apply today and are likely to in the future. Perhaps the most important of these principles is keywords, or more correctly, keyword ...

If your business undertakes email marketing, it's a good idea to regularly review whether or not your emails are achieving their objectives. If they aren't, it may be time to review your entire email marketing campaign and revamp things. This article, by Suman Das, provides a good starting point on how to revamp your email marketing ...

Business stationery, such as business cards and letterheads, can be the most used marketing communications tools for many small businesses. However, a lot of businesses give them little thought, running off to the closest office supplier where they get a choice of ten templates, colours and fonts. So how do you make your business ...

Developing a unique selling proposition is a great way of distinguishing your business from your competitors. This article by Loren Squires explains what a unique selling proposition is and how to develop one for your business. (more...) ...

Like a lot of things to do with websites, when it comes to choosing a domain name there are many differing opinions about the best approach. This results in the average business person getting confused about what should be a relatively easy decision. So, if you want some simple, basic advice on choosing a domain, check out what I believe ...

In these heady days of information technology you could be forgiven for thinking printed marketing communications such as newsletters, flyers and brochures is dying. While it’s true the popularity of pixel power is growing while paper power is, well, less powerful, there is still a place for the printing of promotional materials. (more...) ...

How can you improve sales of your services or products? How can you convince customers that the service or product you offer is better than your competitors’? We’ve all heard of the 7 deadly sins so now it’s time to learn about the 7 friendly emotions. These are the 7 copywriting friends you can and should use to help you ...

Do you know how search engines such as Google work? If you're like most people, you probably think that when you type in your chosen keywords that Google searches the Internet and provides its search results in less than a second. The fact is that while Google is good, even it can't produce results this quickly. The search results ...

There are some people in business who simply don’t understand how blogging can help them grow their customer base and retain their current customers. Much of this is due to a misunderstanding that blogging is simply an on-line personal diary. While it’s true that in the early days of blogging this was the case, these days blogging ...