Proofreading is an important exercise for business owners who develop content for their marketing communications, whether it's content for a website, a blog or a brochure. However, to be a good proofreader you need to go further than just reading your content through a few times. This article by Steve Shaw contains some excellent tips on ...

If you’re a business owner the chances are you get frustrated that your marketing doesn’t deliver results. You’ve spent thousands on a website, regular emails to customers, professional business stationery and brochures, but you’re not seeing the results you’d hope for or expect. Don’t worry – you’re not alone. Many ...

As a business owner or manager, how well do you know your target audience? Do you know what benefits your business provides that will attract your target customer? Do you know how to engage and connect with them? This article by Marcia Yudkin provides an interesting insight to the world of psychology and how it can be applied to marketing to your target audience. (more...) ...