You’ve just started up a new business or are looking to revamp an existing one and no doubt there are a million things you need to do. But when it comes to marketing communications there’s one task you shouldn’t delay as part of your planning, and that’s the development of key messages. (more...) ...

There’s a lot written about search engine optimisation or SEO and if you keep up with current information you’ll know that the SEO landscape is constantly changing. However, basic SEO principles still apply today and are likely to in the future. Perhaps the most important of these principles is keywords, or more correctly, keyword ...

If your business undertakes email marketing, it's a good idea to regularly review whether or not your emails are achieving their objectives. If they aren't, it may be time to review your entire email marketing campaign and revamp things. This article, by Suman Das, provides a good starting point on how to revamp your email marketing ...