If you're looking for photos for your marketing communications material but don’t need specific photos of your business, people or products, stock photos may be a viable alternative. Best of all, stock photos can cost only a few dollars or even be free. (more...) ...

You might not consider yourself a copywriter, but if you’re in business you’re probably writing content about your business every day. Whether it’s an email to a current or potential customer, an article for a newsletter or a post for your website, your writing skills can mean the difference between increasing and languishing ...

Targeting your marketing communications and finding out as much as you can about your ideal client is an important part of your marketing communications planning. This article by Bonnie Jo Davis looks at the types of details you could be finding out about your ideal client. (more...) ...