External links, reciprocal linking, search engine optimisation… It’s enough to spin the heads of those not up to date with web development language. However, if you have a business website and you want to achieve listings on the first few pages (and hopefully the top 10) of Google, you’d better start to pay attention! (more...) ...

Should you print your own marketing materials? It's an interesting question and in some cases En Pointe does recommend that you can print your own materials. This is particularly the case for letterheads if you don't use them regularly. However, as this article by Erin Ferree explains, it's worth thinking about the question thoroughly ...

In this month's e-newsletter the main focus is on two important aspects of many businesses' marketing communications plans - websites and email management. There's also a simple, no-cost tip you can implement straight away to your improve your communications with customers and potential customers. Happy reading! Paul Hurkmans (more...) ...