Are you planning a website for your new business? Are you thinking of updating your current business website? If you’re like most people, one of the first things you’ll do when approaching a new website is to rush off to the nearest designer to get some draft designs. Or you’ll chat to a website developer to find out what ...

With just 26 letters in the English alphabet, it sometimes seems impossible that language can meet all the selling challenges we set for it. The magic of persuasion lies in the art of choosing and arranging words. Subtle nuances of words can spell the difference between a reader losing interest or feeling an overwhelming desire to go on. (more...) ...

Are you confusing customers in your marketing communications? It’s a common mistake and one that is currently being parodied in an advert on Australian TV. It goes something like this: A car salesman walks up to a couple sitting in a new car and starts pointing out the car’s features. “It’s got HSC, ATC, ASC and ABS.” ...

Website statistics can be a valuable source of information for businesses looking to improve their online presence. These statistics can identify areas where your website is performing well and areas for improvement. But many businesses at best only take an occasional glance at their statistics and at worst never look at them at ...

What’s the first impression you provide visitors when they come to your shop, office or other business premises? Is it an impression of professionalism and organisation? Is it a first impression that matches the image you’re trying to create for your business? (more...) ...

Search engine optimisation can be a confusing topic for many people, so it's always good to see good, basic advice on the topic. This article by Trey McMartin provides just that: good, basic information that will help business owners come to grips with the complex field of SEO. (more...) ...

How do you increase your website conversions, particularly if you have a business that sells services rather than products? How can you not only entice more people to visit your website but get them interested enough to contact you once they do? (more...) ...

Proofreading is an important exercise for business owners who develop content for their marketing communications, whether it's content for a website, a blog or a brochure. However, to be a good proofreader you need to go further than just reading your content through a few times. This article by Steve Shaw contains some excellent tips on ...

If you’re a business owner the chances are you get frustrated that your marketing doesn’t deliver results. You’ve spent thousands on a website, regular emails to customers, professional business stationery and brochures, but you’re not seeing the results you’d hope for or expect. Don’t worry – you’re not alone. Many ...

As a business owner or manager, how well do you know your target audience? Do you know what benefits your business provides that will attract your target customer? Do you know how to engage and connect with them? This article by Marcia Yudkin provides an interesting insight to the world of psychology and how it can be applied to marketing to your target audience. (more...) ...