Archive for 2009

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck’s success is due to their brand – something that creates a powerful emotional response attracting masses of people who are willing to pay whatever it costs to get their daily cafe latte fix.

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In this edition:

• Current special – photography services
• Business newsletters
• En Pointe’s updated website
• How often should you update your website
• Welcome new clients
• Thought for the day

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In this edition:

• Find out about En Pointe’s referral program
• Is it wise in these financial times to try to save money on communication?
• En Pointe’s Caring for the Community program
• Why you should be stimulating your customers’ senses
• All Conference Accessories joins the En Pointe family
• Communication thought for the day

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