Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting ...

In this edition: Current special – photography services Business newsletters En Pointe’s updated website How often should you update your website Welcome new clients Thought for the day (more...) ...

In this edition: Find out about En Pointe’s referral program Is it wise in these financial times to try to save money on communication? En Pointe’s Caring for the Community program Why you should be stimulating your customers’ senses All Conference Accessories joins the En Pointe family Communication thought for the day (more...) ...