Archive for 2009
While you might not know what SEO means it’s likely you see the results of it every day when using search engines such as Google and Yahoo.
SEO, or search engine optimisation, is simply the process of optimising a website or webpage to rank higher in search engines. There is a lot written and said about SEO – some of it accurate and some of it not – and while you might be able to leave most of the details to a web designer if you have a business website it’s a good idea to have a basic understanding of what’s important in SEO. (more…)
In this edition:
- Taking a subjective look at email marketing
- Improve your business communication
- Marketing your website
- En Pointe hits the headlines
- Copywriting tips for your business
- Small business missing online opportunities
- Welcome new clients
- Communication thought of the day
Gaining your customers’ trust is important for every business – from a shoe shiner at the local train station to a multi-national finance brokerage. This article by Viva PR looks at how some of the major brands go about gaining trust.
Trust has never been as important to consumers as it is now. The results of the Reader’s Digest Trusted Brands 2009 survey reveal a number of successful brands have topped the polls once again. Thomson Holidays, Lloyds TSB, Nurofen, Hotpoint, Persil and Colgate are celebrating after being crowned the most trusted brands in their category every year since the survey began in 2001.
With the amount of marketing messages people are bombarded with your marketing materials must grab attention quickly or your efforts and money will be wasted. So how can you maximise the potential of your business’ marketing material, such as your website, flyers, brochures and email marketing? Here are five valuable tips for your small business:
If results from a recent survey by MYOB are anything to go by, small business owners are missing out on online opportunities to enhance their business. The survey results, released on 31 March 2009, show more than half (60%) of small business owners surveyed don’t have a business website.
These days nearly everyone has a digital camera – even my two year old son! And while most cameras have an automatic function that can take reasonable photos in most situations, that doesn’t mean you can point and shoot and expect to get excellent results.
Here are two tips for improving your photography, whether you’re taking photos for business or personal purposes.
While they might not be as important as before the digital age, brochures are still a valuable marketing communications tool. This article by Kaye Z. Marks will help those considering creating new brochures or updating current ones.
Most small businesses have business brochures, and that is a good thing. Brochures are still a very effective way to get your information into the hands of your target customers. But that is only true if you have the right information on your brochures. So before you send off the file for your next brochure printing, read the following tips:
Is the information you provide customers engaging, interesting and informative? Chip Tudor looks at how to develop copy that sells.
In a slow economy you may consider handling copywriting in-house to conserve money. Why pay a freelance copywriter when you can write your own advertising, public relations and marketing communications copy? After all, you know your product/service better than anyone. So it’s only a matter of writing clearly and concisely, right? WRONG!
Colour can be a powerful marketing communications tool and can instantly convey a message, that’s why the colours you choose should reflect your business.
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you’ll have dozens of content ideas, other times you’ll find yourself staring at a blank computer screen, grumbling that it’s publishing time again.
