Search engine optimisation or SEO is a hot topic and for good reason. For many, SEO (the art of optimising a website for search engines) can be the difference making a profit or a loss. This article by Karon Thackston explores the things to look out for when developing copy for your website. Following in the footsteps of Rand Fishkin ...

If you'd like to learn more about marketing communications, how to plan your marketing communications campaign, how to develop your methods and then deploy them, En Pointe has just released its first e-book, 'Three steps to successful marketing communications for small businesses'. (more...) ...

In this edition: Planning your marketing communications campaign Keeping an eye on your competitors Canning the spam En Pointe’s new e-book Capitalising on contented customers Welcome to the En Pointe family (more...) ...