We all want more traffic to our business website and, as this article by Inga Salechova describes, article marketing can be one of the marketing communications methods you can use to achieve this aim. Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new ...

While you might not know what SEO means it’s likely you see the results of it every day when using search engines such as Google and Yahoo. SEO, or search engine optimisation, is simply the process of optimising a website or webpage to rank higher in search engines. There is a lot written and said about SEO – some of it accurate and some of it not – and while you might be able to leave most of the details to a web designer if you have a business ...

In this edition: Taking a subjective look at email marketing Improve your business communication Marketing your website En Pointe hits the headlines Copywriting tips for your business Small business missing online opportunities Welcome new clients Communication thought of the day (more...) ...

Gaining your customers' trust is important for every business - from a shoe shiner at the local train station to a multi-national finance brokerage. This article by Viva PR looks at how some of the major brands go about gaining trust. Trust has never been as important to consumers as it is now. The results of the Reader’s Digest ...