Is the information you provide customers engaging, interesting and informative? Chip Tudor looks at how to develop copy that sells. In a slow economy you may consider handling copywriting in-house to conserve money. Why pay a freelance copywriter when you can write your own advertising, public relations and marketing communications copy? After all, you know your product/service better than anyone. So it’s only a matter of writing clearly and ...

Colour can be a powerful marketing communications tool and can instantly convey a message, that’s why the colours you choose should reflect your business. (more...) ...

Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, ...

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting ...