With the amount of marketing messages people are bombarded with your marketing materials must grab attention quickly or your efforts and money will be wasted. So how can you maximise the potential of your business’ marketing material, such as your website, flyers, brochures and email marketing? Here are five valuable tips for your ...

If results from a recent survey by MYOB are anything to go by, small business owners are missing out on online opportunities to enhance their business. The survey results, released on 31 March 2009, show more than half (60%) of small business owners surveyed don’t have a business website. (more...) ...

These days nearly everyone has a digital camera – even my two year old son! And while most cameras have an automatic function that can take reasonable photos in most situations, that doesn’t mean you can point and shoot and expect to get excellent results. Here are two tips for improving your photography, whether you’re taking ...

While they might not be as important as before the digital age, brochures are still a valuable marketing communications tool. This article by Kaye Z. Marks will help those considering creating new brochures or updating current ones. Most small businesses have business brochures, and that is a good thing. Brochures are still a very ...

Is the information you provide customers engaging, interesting and informative? Chip Tudor looks at how to develop copy that sells. In a slow economy you may consider handling copywriting in-house to conserve money. Why pay a freelance copywriter when you can write your own advertising, public relations and marketing communications copy? After all, you know your product/service better than anyone. So it’s only a matter of writing clearly and ...

Colour can be a powerful marketing communications tool and can instantly convey a message, that’s why the colours you choose should reflect your business. (more...) ...

Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, ...

Have you noticed how a company like Starbucks® can charge $5.00 for a cup of coffee and people will line up to pay for it? And the fact that a Starbucks® seems to pop up on every other block is a testament to its profitability. Starbuck's success is due to their brand - something that creates a powerful emotional response attracting ...