Search engine optimisation or SEO is a hot topic and for good reason. For many, SEO (the art of optimising a website for search engines) can be the difference making a profit or a loss. This article by Karon Thackston explores the things to look out for when developing copy for your website. Following in the footsteps of Rand Fishkin ...

If you'd like to learn more about marketing communications, how to plan your marketing communications campaign, how to develop your methods and then deploy them, En Pointe has just released its first e-book, 'Three steps to successful marketing communications for small businesses'. (more...) ...

In this edition: Planning your marketing communications campaign Keeping an eye on your competitors Canning the spam En Pointe’s new e-book Capitalising on contented customers Welcome to the En Pointe family (more...) ...

The may be small but, as this article by Dario Paolini explains, the humble business card is still a valuable marketing communications tool. Business cards are one of the most well-known and valuable marketing strategies that you can use. Not only are they portable, but they are affordable and resourceful. A variety of different ...

In this edition: Article marketing – what is it and how do you make it work for you? Adding value to your website Thinking web design – think En Pointe Improving your business newsletter Welcome new clients Communication lighter moment (more...) ...

En Pointe was commissioned to design the Productivity Commission's 2009 Overcoming Indigenous Disadvantage Overview and Fact Sheets. The 72-page Overview and five 4-page Fact Sheets serve as a public report card on progress against COAG targets and other significant indicators of Indigenous disadvantage. View the Overview and Fact ...

Promotion is important for all businesses and one of the tools many smart business owners and managers are now using is article marketing. This style of marketing involves writing articles that are relevant to your business and then submitting these articles to free content websites. Why go to the trouble? There are many reasons why you ...

In this edition: Public relations on a shoestring Keywords the key to SEO Adding to the value of ads Increasing your email marketing success Tips for taking better photos Welcome to the En Pointe family (more...) ...

Many small businesses believe public relations is the domain of large businesses that have significant budgets and resources at their disposal. While it is true that many large businesses do invest heavily in public relations, there’s no reason why small business can’t get involved too, without breaking the bank. (more...) ...

We all want more traffic to our business website and, as this article by Inga Salechova describes, article marketing can be one of the marketing communications methods you can use to achieve this aim. Not so long ago I had read an article about a woman who dramatically increased her page ranking from article submissions on her new ...